Fair-weather Canadian hockey fans befuddled by Stanley Cup, search data shows

Fighting also perplexing to new viewers, Google Trends search data shows

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Don’t let a little thing called the Stanley Cup — with “Canada’s team,” the Edmonton Oilers, down 2-0 to the Florida Panthers in the best-of-seven series — confuse fair-weather hockey fans.

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Online casino PlayOJO wanted to find out just how many once-a-year viewers have been left confused by hockey by analyzing Google Trends data, given the Stanley Cup is one of the most viewed events of the entire year on Canadian TV.

“In hockey, what is the Stanley Cup?” was the most searched-for term overall with search figures for the question increasing by 21% in the last 12 months. “In hockey, why do they fight so much?” was the second most searched-for term.

Another key finding was that Alberta was the province searching “Who is Connor McDavid?” the most ahead of Nova Scotia. He is, of course, the captain of the Edmonton Oilers and a three-time winner of the Hart Memorial Trophy as the league’s most valuable player.

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Also, McDavid, 27, could be raking in social-media endorsements — anywhere between $2,500 to $3,400 per sponsored Instagram post in the off-season, according to Influencer Marketing Hub data, as his Instagram following has increased by more than 16,000 accounts in the last 30 days

When it came to searches for “When does the Stanley Cup end?” British Columbia, home to the Vancouver Canucks, was way ahead of the pack in terms of those wishing for it to be over, while Ontario and Quebec residents — possibly fans of the Toronto Maple Leafs, Ottawa Senators and Montreal Canadians — tied for second in this category.

Prince Edward Island searched for “Hockey rules for beginners” the most in the last 30 days.

The Oilers next play the Panthers at home on Thursday in Game 3 of the series.

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